How The Impact Of Integration Of Marketing And R&D Differs Depending On A Firm’s Resources And Its Strategic Scope
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چکیده
ERIM Report Series reference number ERS-2002-68-MKT Publication July 2002 Number of pages 50 Email address corresponding author [email protected] Address Erasmus Research Institute of Management (ERIM) Rotterdam School of Management / Faculteit Bedrijfskunde Erasmus Universiteit Rotterdam P.O. Box 1738 3000 DR Rotterdam, The Netherlands Phone: +31 10 408 1182 Fax: +31 10 408 9640 Email: [email protected] Internet: www.erim.eur.nl
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تاریخ انتشار 2002